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What (who) is Yale-Ansatz zur Einstellungsänderung - definition
Yale-Ansatz zur Einstellungsänderung
Der „Yale-Ansatz zur Einstellungsänderung“ (Original: Yale Attitude Change Approach) beschreibt, wie Persuasive Kommunikation die Einstellungen von Menschen ändern kann. Er wurde in den 1950er Jahren an der Yale University von einer Forschergruppe um den Psychologen Carl I.
